In an increasingly digital world, crafting the perfect email is sometimes the most effective way to get somebody’s attention. So why are they so rarely sent?
Often emails are too long, too confusing, or just poorly structured. Messages like this are often overlooked – and if your subject line isn’t convincing enough, they may not even be opened. On the other hand, a simple and direct missive may be your ticket to success.
Both Fast Company and the Harvard Business Review offer articles with helpful tips about proper email etiquette: the former urges the 5-sentence format to make your email more concise, while the latter provides some format quick tricks that produce a more convincing message. Curious? You can read them here and here.